How to ramp up your expert influence
How to ramp up your influence as an expert in your business or professional field is a key question. Become an author People are reading more than ever. The written word is more accessible than ever. It can be read on any kind of device you choose, as well as in a bound book. And…
How to brief your external writer
How to brief your external writer is a key question in making sure you get the best outsourced writing service possible. While your writer will be intelligent, insightful and incisive, there are inevitably things they won’t automatically know. You need to give them a clear brief, so that they can understand your product, service, business…
How long does it take to produce a Case Study?
How long does it take to produce a Case Study? It depends. If you’re producing it yourself there are a number of factors to be taken into account. Let’s see. Decision to produce a Case Study – 5 seconds. Request Case Study from your client – ? Figure out what messages you want the Case…
Where to use your Case Studies
Where to use your Case Studies once you have produced them is an important question. To attract most attention you want to extract the maximum value out of the information they contain and position them optimally. Here are some suggestions: Website Positioning them on your website under the Case Studies or What Clients Say tab…
Using Case Studies to identify and answer FAQs
Using Case Studies to identify and answer Frequently Asked Questions is clever. Even though it’s a bit of a chicken and egg conundrum to determine which comes first – the Case Study or the FAQs. Maybe the solution is to go organic! Creating FAQs that build trust For example, you may well have an FAQs…
What’s involved in producing a Case Study?
Learn the steps required to produce readable, relevant and reusable Case Studies that enhance your business content
Using Case Studies to build trust
How can you use Case Studies to build trust amongst your prospects? To a degree Case Studies build trust by being glowing, ‘after the fact’ accounts of your clients’ experience. They appear on your website and are referred to in your Sales Presentations. They provide persuasive social proof of your capabilities. But they also have…
The Hidden Power of Case Studies – new white paper
My latest white paper entitled The Hidden Power of Case Studies is now ready for download! Click here to sign up and receive your free copy. This follows on from my recent blog about including Case Studies in your project plan, and takes a look at Case Studies as a more integrated component in your project…
Why it’s important to build Case Studies into your project plan
Building Case Studies into your project plan How soon in your project process do you think about Case Studies? Do they appear in your project plan from the beginning? Or are Case Studies a marketing afterthought? Typically businesses think about putting together Case Studies after the fact. That is, once the project has been delivered…
Why do I need an external writer?
‘I am an expert’ As a business owner it’s completely reasonable to be asking “Why do I need an external writer?” You know your business inside out; you spend all day every day talking about your product and service; and noone knows your market sector better than you. And when it comes to Case Studies,…