Proof of Concept Case Studies

15th Jun 2015 0 By Juliet Platt

When to use Proof of Concept Case Studies

Proof of Concept Case Studies come into their own if you’re a start-up business. Or, if you’re moving from corporate to freelance, it’s a shrewd move to document the work that you have completed for your employer.

One of my recent clients got in touch when he was launching his corporate service on a freelance basis.He decided to get a couple of Case Studies produced to highlight the results of the work he’d already undertaken in-house. Producing proof of concept case studies as he moves into the realm of self-employment is like a turbo-charged reference for the new clients he wishes to attract.

More urgent than website copy

It’s interesting too that my new client elected to produce Case Studies ahead of his website copy and content. He recognised the effectiveness of endorsement from existing clients. He knew they would tell a better story about the value he could add than static web-pages.

If you have a Proof of Concept, get it documented. Get your commissioning client to describe their experience, and to declare the value that your work has enabled them to deliver. This will highlight a number of important things:

Your skill, expertise and passion
Your consideration of your clients’ needs
How well you create and manage good working relationships
Your efficacy in delivering results
Your trustworthiness as a new business

It will also establish the integrity of your product or service right out of the blocks.

There is really no better way to prove your concept than with the full support of your existing delighted customers. Professionally written stories about the value you have already delivered can provide an influential springboard to persuade new prospects about what you can achieve for them.

To get started on your Proof of Concept Case Study project fill out the form right here.