Using Case Studies to identify and answer FAQs
Using Case Studies to identify and answer Frequently Asked Questions is clever. Even though it’s a bit of a chicken and egg conundrum to determine which comes first – the Case Study or the FAQs. Maybe the solution is to go organic! Creating FAQs that build trust For example, you may well have an FAQs…
What’s involved in producing a Case Study?
Learn the steps required to produce readable, relevant and reusable Case Studies that enhance your business content
Using Case Studies to build trust
How can you use Case Studies to build trust amongst your prospects? To a degree Case Studies build trust by being glowing, ‘after the fact’ accounts of your clients’ experience. They appear on your website and are referred to in your Sales Presentations. They provide persuasive social proof of your capabilities. But they also have…
The Hidden Power of Case Studies – new white paper
My latest white paper entitled The Hidden Power of Case Studies is now ready for download! Click here to sign up and receive your free copy. This follows on from my recent blog about including Case Studies in your project plan, and takes a look at Case Studies as a more integrated component in your project…
Why it’s important to build Case Studies into your project plan
Building Case Studies into your project plan How soon in your project process do you think about Case Studies? Do they appear in your project plan from the beginning? Or are Case Studies a marketing afterthought? Typically businesses think about putting together Case Studies after the fact. That is, once the project has been delivered…
Why do I need an external writer?
‘I am an expert’ As a business owner it’s completely reasonable to be asking “Why do I need an external writer?” You know your business inside out; you spend all day every day talking about your product and service; and noone knows your market sector better than you. And when it comes to Case Studies,…
Make your Case Studies solution-focused
Make your Case Studies solution-focused to encourage your prospects to pursue a conversation with you. The Problem Imagine your prospects have a ‘Rubik’s Cube’ business problem to solve. Their view of the situation is higgledy-piggledy. Everything is connected to everything else and they just don’t know where to start. They would love to know…
Shall I video my Case Studies?
Would your prospects prefer to read or watch? Things to think about when designing your Case Studies
Bring your Value-Add to life using Case Studies
What value will you add? Bring your Value-Add to life using Case Studies, and leave your prospects in no doubt about how you will contribute to their success. Are your Core Values gathering dust? Most corporate websites today have a section dedicated to the company’s Mission, Vision and Core Values. They are an important part…