How do Case Studies help my marketing approach?

Case Studies not only help your marketing approach – they form the central pillar of it.

Why? Because Case Studies are focused on your customers’ experience of working with you.

A key part of the Case Study process is interviewing and listening to your customers.  Therefore you get to understand their reflections, thoughts, feedback and discoveries. Your customers will always bring you fresh perspectives on how your service is of benefit.

These new perspectives are like gold for your marketing. They feed directly into your marketing process and how you educate your prospects. They tell the stories about how your service is helping others be successful.

And because they come straight from the horse’s mouth they make your copy relevant and relatable.

Case Studies deliver the marketing messages that encourage your prospects to self-qualify and move along the buying journey.

Customer success stories help your prospects move from fear into hope.  This has the effect of dealing with objections up-front in your marketing and enabling your leads and prospects to get ready to buy quicker.

Agreeing a Case Study with your customer right at the beginning of your relationship helps to set some standards and expectations around quality and results. It’s easier to stay focused when you have the end in mind.

Having a Case Study agreement as part of the sales process feeds directly into marketing content also, thus integrating sales and marketing around prospect and customer focus and response.