How do I engage my customers in Case Studies?

The way to engage your customers in Case Studies is, first and foremost, to ASK them. This may happen after you’ve delivered your service, and once they are enjoying the benefits of using it.

OR, even better, you can ask up-front, as part of the sales process. Making Case Studies part of your sales proposition can reassure your customer about the level of quality and results you are committing to.

You can also remind them about the benefits of engaging in the Case Study process – and ‘what’s in it for them’ in terms of free publicity, new enquiries, favourable terms, or simply the chance to reflect on new possibilities that are now available.

It’s important to reassure your customers that nothing will be published until they and their legal team are 100% happy with the copy.

Once your customer has agreed to the process, say thanks! Maybe send them coffee vouchers or cupcakes or a similar token to express your appreciation.