How long does it take to produce a Case Study?
How long does it take to produce a Case Study?
It depends.
If you’re producing it yourself there are a number of factors to be taken into account.
Let’s see.
- Decision to produce a Case Study – 5 seconds.
- Request Case Study from your client – ?
- Figure out what messages you want the Case Study to support – ??
- Find convenient meeting time to interview your client – ???
- Work out the right style, write up the interview notes, review it, rework it, produce a first draft you’re happy with – ????
- Pluck up the courage to send it to your client for their comments and amendments – ?????
- Amount of time this sits on your To Do List – ??????
What about outsourcing your Case Studies? How long would that take you?
- Decision to produce a Case Study – 5 seconds.
- Introduce your client to Case Study Writer – 10 seconds
- Brief Case Study Writer, describe the project, highlight the key messages, agree style and format – 45 minutes
- Review first draft and request amendments – 30 minutes
- Publish fully attributed Case Study on your website and across your digital platforms – 5 minutes
So in the equivalent amount of time it takes the England rugby team to beat the Wallabies (😁) you can have a complete, fully endorsed account of the fabulous product or service you provided to your delighted client available on your web-site, and referenced on all your social media platforms.
Instead of never.
Get in touch if you are finding the same Case Study project lurking at the bottom of your To Do List week in week out. Shorten the lead time to putting your existing customers’ experience to work in your marketing message and content.