Key questions your Case Studies must answer

Knowing the key questions your Case Studies must answer is vital to engage future prospects.

For example:

Positioning

Positioning your client is important – who they are, what industry or sector they represent, their company background, turnover, size and scale. This demonstrates who you work with.

Problem

Next you want to clearly articulate the problem your client was experiencing in a relatable and recognizable way. This enables your prospects to reflect on their own challenges.

Appeal

What initially attracted your client to your organisation? This gives you the opportunity to highlight your values and approachability.

Understanding

You want your delighted client to explain how well you understood their requirements and worked towards finding and implementing a solution.

Way of working

What was the first thing you did to initiate your partnership with your client? How did you build relationship? What was your client’s experience of your availability, management style and conflict resolution approach? These responses help bring to life the experience of working with you.

Results

Obviously you want to highlight what benefits your solution delivered to your client and how well it solved the initial problem. Both quantitative and qualitative insights are useful here in terms of return on investment: not just the bottom-line benefits but also any efficiency gains, behavioural or cultural changes, or just general enthusiasm!

Possibilities

Get your client to express what is now possible for their organisation having implemented your solution. Are there any surprise benefits? What strategic advantage have they enabled?

Recommendation

What does your client particularly recommend about your product or service? What is the thing they have most appreciated about working with you? How far would they recommend your services to others?

Feedback

What constructive feed back does your client have for you? How could you have improved on your service? What could you have done differently or better? It’s not necessarily something to be published in your Case Study – o ask for constructive feedback.  This is where an external Case Study writer can spare your blushes!

Get in touch to discuss your Case Study requirements and explore what questions to ask.