Where do I use Case Studies and Testimonials?

Where you use your Case Studies and Testimonials is crucial to moving your prospects along their buying journey. It is important, having invested in producing them, that you get them working for you in your sales and marketing.

Case Studies and Testimonials can be used EVERYWHERE. Wherever you wish to get your message and Value Proposition across in a way that builds trust and credibility for your brand and service.

So you can publish them on your website. Or you can attach them to emails and email campaigns. You can send them out on LinkedIn messages. Or publish them as posts on your social media platforms.  Use them as lead magnets. Put them in your Knowledge Centre. Submit them as articles for your trade press or journal.

And of course, you can include them extremely powerfully in your RFP responses and sales bids. This can be either as discrete appendices, or as anecdotal additions to your Value Proposition presentations.

You can also collate your Case Studies into brochures – positioning your company as the expert and allowing your prospects to be inspired by your customers’ success.

Talk to Case Study Writer about producing a brochure of 8-12 Case Studies to inspire, educate, entertain and inform your ideal prospects.