Make your Case Studies solution-focused

Make your Case Studies solution-focused to encourage your prospects to pursue a conversation with you.

 

The Problem

Imagine your prospects have a ‘Rubik’s Cube’ business problem to solve. Their view of the situation is higgledy-piggledy. Everything is connected to everything else and they just don’t know where to start.

They would love to know how others have solved similar problems. And you would love to tell them how you can help.

So what would be most useful?

The Solution

Unlike the 1980s these days it’s easy to go to YouTube and find a tutorial. This gives a series of steps that take you through the experience of solving the crazy cube. Additionally a good tutorial encourages you to have a go.

It’s a similar story with Case Studies. A Case Study ought to be a persuasive and practical guide to helping your clients solve their most demanding business puzzles.

The Approach

Most importantly, a Case Study or shorter Success Story focuses on your approach to the solution. By spelling this out very clearly in terms of how your client experienced each step you can bring to life the story of their success. This will then encourage your prospects to emulate that in their own businesses.

The more comprehensive your offering the more effective it is to break it down step-by-step. For example if you’re a business consultant whose tool-box is choc-full of practical solutions to any dilemma your prospect may face, focus on each one individually. Have your clients talk step-by-step about how you implemented each one – and what resulted from it.

The Result

In conclusion results are what your prospects are looking for. Plus they want a reliable and thorough solution to get them there.

So make your Case Studies solution-focused – and help your prospects see very clearly the way to solve their own higgledy-piggledy puzzles.

Get in touch to discuss how to make your Case Studies solution-focused.