Where can I read a Case Study about the Case Study process?
You can read not one but two Case Studies about the Case Study process right here.
It’s only fair that Case Study Writer practices what it preaches – and makes sure there are no barefoot cobblers about!
Case Study One
First up, here’s what Dominic Tyler of Junari Ltd said about the Case Study process with Case Study Writer…
Who is Junari – and what was their problem?
“Our product is a sophisticated suite of software to support small to medium sized businesses.
“As developers and implementers we know how powerful it is, but we sometimes get a bit carried away with our enthusiasm.
“That means we sometimes struggle to really explain what it can do for our customers!”
Why Case Studies?
“Case Studies are really important to us as they give a ‘real world’ view of what we do for our clients in their own words.
“They tell the story of how Junari removes the pain of managing a business and they encourage people in similar businesses to ‘have what they’re having!’
“Knowing that our customers’ success precedes us we can carry on being enthusiastic about what we do!!”
Case Study Writer’s First Steps
“We commissioned Juliet to write a series of Case Studies across a number of business sectors.
“She immediately engaged with our website developer and offered lots of really useful ideas about how to present the Case Studies to make them work for us.”
The Briefing
“Juliet interviewed myself and our Commercial Director to obtain the brief for what we wanted the Case Studies to achieve.
“She asked some powerful questions that really got us thinking about our Value Proposition and how we wanted the Case Studies to reflect that.”
Client interviews
“We introduced Juliet to our clients and from there she arranged everything from the interview to producing the Case Study and getting it signed off.
“It felt good to know that this was all in hand and we could just wait for the final product!”
Recommendation
“We’ve got absolute confidence in introducing Juliet to our customers. They all say she’s lovely to talk to and asks very clear questions.
“One client was amazed at what she managed to get from their meeting!
“So we know we’re going to get a fair and thorough story that truly reflects our client’s experience.”
Case Study 2
Second up, here’s a not-quite-a-Case-Study-more-a-testimonial from Pete Starr of Chilli Pepper Development…
Chilli Pepper Development delivers powerful sales coaching and training programmes – helping their clients smash their targets within 90 days.
Pete said:
“…Juliet produced a couple of Case Studies for us on diverse businesses.
“Both went extremely smoothly and delivered awesome stories that are now indispensable components in our sales proposals….
“Hearing what our customers had to say also helped us sharpen up one of our product offerings into a core service. We’re about to run a marketing campaign on our 90-day programme and the Case Studies will be a vital feature…
“…In addition the Case Study process has actually brought my existing customers closer in. It’s enhanced their loyalty and has definitely contributed to repeat business.”
Want some of what they’re having? Get in touch!