IT providers – what do your customers most appreciate about your service?
As an IT professional, do you know what your customers most appreciate about your service? It might not be exactly what you think. In this article I will present some insights gleaned from the dozens of Case Studies I have prepared for my IT clients over the past 12 months. A challenging year 2020 was…
What is a Knowledge Centre?
A Knowledge Centre… …is a form of ‘inbound marketing content’. Specifically it is an area of your website dedicated to answering the questions that your prospects are searching for in your sector. Not the questions you think they should be asking. Nor the questions that you want to answer. No. I mean the actual questions…
Article for Entrepreneurs’ Circular
Here’s a piece that was published in August 2020 by Entrepreneurs’ magazine The Circular: How to use Case Studies to win new business Selling is hard, right? You are an entrepreneur. Sales are your raison d’être. You want to make money. And you want to serve your customers with your knowledge and expertise. But selling…