How to brief your external writer
How to brief your external writer is a key question in making sure you get the best outsourced writing service possible. While your writer will be intelligent, insightful and incisive, there are inevitably things they won’t automatically know. You need to give them a clear brief, so that they can understand your product, service, business…
From brain dump to blog in 7 easy steps
If you are a newbie wondering where to start with your business blog these 7 steps will get you going.
Top 5 Case Study Killers
What are the key things to avoid in your case studies to make sure your readers stay hooked? Find out how your case study mistakes could damage your reputation.
Six Top Tips for Writing Effective Testimonials
How do you write a testimonial that will really do the job of selling for you in your absence? Here are my top 6 tips