How do I get my Case Studies to reflect my message?

You get your Case Studies to reflect your message by thinking carefully about how you want your customer to bring your Value Proposition to life in the Case Study.

And then by interviewing specifically around the points that you wish the Case Study to bear out.

Essentially you want your customers to say what you want them to say but in their own words.

After that you want your customers’ words to become your message, because this way your proposition becomes more and more clear and relatable to similar prospects.