How long does it take to produce a Case Study?
How long does it take to produce a Case Study?
Typically the perception of how long it takes is tainted by my clients’ experience of attempting to do it themselves. It always seems to be something that slips to the bottom of the To Do List because, quite rightly, there’s other stuff to focus on.
For example:
- Decision to produce a Case Study – 5 seconds.
- Request Case Study from your client – ?
- Figure out what messages you want the Case Study to support – ??
- Find convenient meeting time to interview your client – ???
- Work out the right style, write up the interview notes, review it, rework it, produce a first draft you’re happy with – ????
- Pluck up the courage to send it to your client for their comments and amendments – ?????
- Amount of time this sits on your To Do List – ??????
The opportunity costs of this approach are infinite when weighed against the influential role Case Studies have in your prospects’ buying journey.
In contrast just biting the bullet to outsource Case Studies ends up looking like this:
- Decision to produce a Case Study – 5 seconds.
- Introduce your client to Case Study Writer – 10 seconds
- Brief Case Study Writer, describe the project, highlight the key messages, agree style and format – 45 minutes
- Review first draft and request amendments – 30 minutes
- Publish fully attributed Case Study on your website and across your digital platforms – 5 minutes
So in the equivalent amount of time it takes the England rugby team to beat the Wallabies (😁) you can have a complete, fully endorsed account of the fabulous product or service you provided to your delighted client available on your web-site, and referenced on all your social media platforms.
Instead of never.