How to ramp up your expert influence

How to ramp up your influence as an expert in your business or professional field is a key question.

Become an author

People are reading more than ever. The written word is more accessible than ever. It can be read on any kind of device you choose, as well as in a bound book.

And since the proliferation of self-publishing and print-on-demand platforms the ability to become the author of your own book has never been more straight-forward.

So the answer to the question of establishing your influence could well be to write, publish and market a book.

Tell your story

You have a unique experience, and have learned lessons along the way which others will find inspirational. Noone has the same perspective as you do. Everyone’s story is different.

We like to know other people’s stories because they help us relate and reflect on our own. As social beings we are always learning from and being inspired by each other.

Share your knowledge

If you have specialist skills and insights in business and life sharing them in book form is useful for others. You can structure your narrative in a way that helps your reader work through your method, reflect on their own circumstances, and wish to strike up a dialogue with you. Your book can be a valuable way of establishing community around your proposition and getting people talking about what you offer.

Inform, entertain, and build trust

Telling your story in your voice and conveying your personality is compelling.

Once your audience can access your story, knowledge and insights  in one extended narrative, they can really begin to know and trust you. A book enables your reader to experience, and establish a relationship with, YOU.

Where to begin

You are undoubtedly the author of your own experience – yet you may not be a writer. There is a difference – as I set out here.

It is possible to outsource some or all of your book writing process. Whether you want help planning and structuring it, or whether you need someone to write it for you, you can get support.

A book can  become part of your marketing collateral. You might give it away to your leads and prospects, or you include it in your subscription pack. Whatever you choose to do it will form part of your legacy in business and life.

Get in touch to discuss your book-writing project and start your own influential journey as an author entrpreneur.