How will Case Studies expose me to my competition?

How far Case Studies expose you to your competition is a clear concern for many businesses.

It’s important to remember that your Case Studies are intended for your prospects not your competitors.

As such they are produced in a way that builds trust with your prospective customers. They need to be authentic, real and address the rough with the smooth of what you have delivered.

Fundamentally Case Studies  demonstrate the great value you’re delivering for your delighted customers.

There’s no need to reveal your Secret Sauce – only the impact of it.

It is difficult for your competitors to immediately emulate the strength of the relationship and the value that you have added over time.

Nevertheless if you are worried about losing custom to your competitors then take this as an indication to talk more with your customers. Ask them what’s going well and what needs improvement. Find out what you can do to serve them better.

It’s always more effective to focus on your customers and less on your competition.