Case Studies or Use Cases?
The difference between Case Studies and Use Cases is the difference between what is real and what is possible. Case Studies are real life, retrospective accounts of real projects that you have delivered for real customers. Use Cases are examples of how a product or service might be deployed. So in that sense Case Studies…
Where do I use Case Studies and Testimonials?
Where you use your Case Studies and Testimonials is crucial to moving your prospects along their buying journey. It is important, having invested in producing them, that you get them working for you in your sales and marketing. Case Studies and Testimonials can be used EVERYWHERE. Wherever you wish to get your message and Value…