How do Case Studies help my marketing approach?
Case Studies not only help your marketing approach – they form the central pillar of it. Why? Because Case Studies are focused on your customers’ experience of working with you. A key part of the Case Study process is interviewing and listening to your customers. Therefore you get to understand their reflections, thoughts, feedback and…
How do Case Studies benefit my internal team?
How Case Studies benefit your internal team is a question asked by extremely conscientious business owners. They want everything they do in their business to be useful to their staff. It’s such a great question that it’s worth a whole book chapter in its own right! But briefly Case Studies: help your team refocus on…