Why do I need Case Studies?
Here are the top 10 reasons why you need Case Studies in your business Case Studies are within the top 3 pieces of sales collateral that buyers use to make their purchasing decisions. They provide the social proof that sells your product or service while you are not in the room. They make your sales…
Why it’s important to build Case Studies into your project plan
Building Case Studies into your project plan How soon in your project process do you think about Case Studies? Do they appear in your project plan from the beginning? Or are Case Studies a marketing afterthought? Typically businesses think about putting together Case Studies after the fact. That is, once the project has been delivered…