Use Case Studies to explain your offer

Use Case Studies to explain your offer and clearly answer your prospects’ most pressing questions.

How well do you use Case Studies to explain your offer?

New visitors to your website want to know: “So what can this company do for my business?”

If your website copy and content doesn’t answer that question loud and clear visitors will be clicking away to your competition.

What’s the Value you bring?

Often when creating websites business owners fall into the trap of describing, in dense technical detail, everything they know about themselves. Instead prospects want to know what value they can bring to their customers.

Nevertheless, tight website copy might feel a bit light-weight. If it only answers the So What question as simply as possible your readers will be looking for more substance. There is so much more your prospects want to know about why to choose you over your competitor.

This is where Case Studies come in.

Let your Case Studies do the talking

Case Studies are great tools to tell your prospects exactly what you offer – through the lens of a delighted customer’s experience.

Well-crafted stories convey in plain English exactly what you provide to your clients. What problems you solve, the way you work, the solution you offer and the improvements this has provided to your client’s business are all part of your value.

Not only that, Case Study collateral can be used in many different sales and marketing contexts. You can repurpose it as content, brochures, pitch presentations, blogs, testimonials and on social media.

The Case Study tab on your website is only the beginning.

Get in touch today to find out more about how to produce Case Studies that fully showcase your offer.