What are customer Case Studies?

Customer Case Studies are your customers’ accounts of how you have helped them solve a big problem and generate fabulous results in their business.

The best Case Studies are based on a real interview with your customer. They reflect your customer’s experience in their own words and narrative voice.

During the interview your Case Study Writer asks questions about the ‘warts and all’ of your product or service.

If you’ve selected your most delighted customer it is rare that many warts emerge! Nevertheless it is still important to explore how you overcame any challenges or obstacles during the course of your work.

A Case Study is a structured narrative that typically follows the arc of problem/solution/outcome.  It describes more detail around how you established the relationship, and helped your customer in implementation and adoption.

Case Studies give your prospects proof of your capability to deliver. They form a central part of your content on your website and on social media. Thus they help your prospects visualise what it’s like to work with you – and what results they will be  able to achieve too.

Crucially a Case Study is a good way of shining a light on your Value Proposition in action.