What qualities are required to write Case Studies?

The qualities required to write Case Studies are different from the skills.

The best Case Studies arise from positive, curious, enjoyable and respectful conversations. Here are some qualities that enable those:

• Curiosity,
• beginner’s mind and ability to ask ‘dumb’ questions,
• ability to listen carefully,
• courage to probe beneath the words,
• ability to build rapport and relate to people from all sectors and organisational levels,
• ability to inspire trust
• efficiency,
• pragmatism,
• flexibility,
• understanding, and empathy,
• ability to challenge when required,
• love of language and stories and words,
• being genuinely inspired by success and by the fabulous way clients and customers are showing up for each other and contributing towards the economy and the lives of staff, families and communities.

The Case Study briefing call and interview respectively last one hour each. By bringing all these qualities to those conversations your Case Study Writer will inspire confidence, trust and ease in your customer to open up and share from their real experience.