What’s included in a Premium Case Study?

A Premium Case Study includes everything you need to get your customers’ success selling for you asap.

And what’s that?

Basically it’s the complete Case Study narrative AS WELL AS an abridged version.

The full version is derived from a thorough briefing process and an in-depth interview with your customer.

The abridged version is in a graphical presentation format that you can immediately publish everywhere.

So you get:

• A Word doc containing all the full story of what you have delivered, including quotes, results and experience of your customer.
• A .pdf version containing the salient messages, results, statistics, recommendations, and relevant ‘creative’ images and copy.
• A summary report of where and how to deploy your Case Study on your preferred marketing channels.
• Guidance on how to support your Value Proposition with relevant testimonials and evidence from your Case Study
• Insight into how to create ‘angles’ around your Case Study
• PLUS an example social media post that draws attention to your Case Study.

What’s the benefit of having two versions?

Having two versions means that you can squeeze the most value out of a single Case Study.

A Premium Case Study gives you the flexibility to change angles and messages.  You can highlight different aspects of the same customer’s success and create multiple different posts that all point back to the same Case Study.

So you create it once and use it over and over again.

Who is a Premium Case Study best for?

A Premium Case Study is best for businesses who don’t have an established design or marketing function. It is particularly useful for busy, customer-focused businesses that require a little bit more support to put your Case Studies to work immediately on social media, in sales proposals, in direct mail and email campaigns, and on your website.