Who do I get to write my Case Studies and Testimonials?

Who you get to write your Case Studies can affect the lead-time to delivery. It will also impact sales and customer relations.

It’s important to get Case Studies working for you as soon as possible – so avoid delegating to an in-house individual who already has significant responsibilities in your business.

You also want to elect a case study writer who is experienced in interviewing and in building rapport with people at different organisational levels. You want to have confidence that the process is handled efficiently and professionally.

Ideally you want to commission a professional to produce your Case Studies. Either you have a dedicated Case Study team in house or you outsource externally.

This is because you will get them produced quicker, more accurately, and with more impartial insight.

It’s not impossible that you can produce them yourself – although they probably don’t naturally rise to the top of your daily priorities. Round Tuits can be difficult to come by.

In the meantime how hard are you working on your sales? And how many are you losing?

Sometimes the investment required to produce Case Studies needs to be weighted against the opportunity cost.