Will Case Studies expose you to your competitors?

How far will Case Studies expose you to your competitors?

You deliver great service for your client. They get awesome results. So you produce a Case Study about it – and then your competitor swoops in and poaches your client, offering exactly what you do but for a fraction of the cost.

Hmm. Does this really happen?

I would venture that if this is how you are thinking you have likely lost touch with your customers and what they appreciate about the service you provide. It’s time to refocus on the prize and less on your competitors.

Indeed Marcus Sheridan, author of seminal inbound marketing book They Ask You Answer, asserts that many business owners are so close to their operation that they gradually lose sight of their customers and prospects.

But where is new business most likely to be found?

Case Studies are a good way of reconnecting with your customers – and reappraising the impregnability of your offering. They are an effective way of renewing your laser-focus on your unique value proposition – and reminding you and your team of how you beat your competitors in the first place.

If you’re still in doubt, there are steps you can take to mitigate plagiarism by your competition:

·        Use Case Studies to illustrate the value you add

·        Avoid giving away your Secret Sauce in your Case Studies

·        Believe in the power of Social Proof and your customers’ experience

·        Accept that openness and transparency build trust – and TRUST sells

Where is your focus at the moment? And is it time you redirected it back to your customers?

To discuss your Case Study requirements email juliet@casestudywriter.co.uk or book an appointment here.