Video: How do you make your Case Studies as meaningful as possible?
The way to making your Case Studies as meaningful as possible is to be authentic. Case Studies that are genuine and based on real experience are the most influential for your prospects. Lockdown has given us glimpses into each other’s real life. This is a useful perspective for your Case Studies too – which…
Video: How Case Studies help you win new business
Case Studies help you win new business by: Differentiating your product or service Showcasing the value you add Case Studies are significant pieces of sales collateral that help you do both of these things. And now’s the time to get them done to prepare to win new business, remind your existing clients about the value…
Why Case Studies are the cornerstone of your Sales and Marketing
Six ways of using Case Studies that aren’t just ‘social proof’
Why I love producing Case Studies
Every single client I work with reinforces why I love producing Case Studies. Whenever I talk to my clients I am always blown away by their passion, enthusiasm and professionalism. And then the appreciation my clients’ customers show for what they have received truly restores faith in human enterprise! As I review my portfolio of…
10 Case Study questions to ask yourself before you start your project
What are the 10 most useful questions to ask yourself before your project begins in order to ensure your Case Studies reflect the quality, excellence and reliability of your work? You want glowing Case Studies, delighted clients, and eager prospects. You also want your team to be continually improving and delivering high quality, responsive solutions.…
Key questions your Case Studies must answer
Knowing the key questions your Case Studies must answer is vital to engage future prospects. For example: Positioning Positioning your client is important – who they are, what industry or sector they represent, their company background, turnover, size and scale. This demonstrates who you work with. Problem Next you want to clearly articulate the problem…
Case Studies – what’s in it for your customers?
What’s in it for your customers to spend time sharing their experience of your work for a Case Study? You’ve already delivered great work for your client, and now you’d like to showcase what you’ve done to inform new prospects. Hopefully your delighted customer is happy to be interviewed about your product or service, and…
3 ‘plot-lines’ to make your content more accessible
In order to make your blog, Case Study or book content more accessible to your readers, it’s good to include the following 3 ‘plot-lines’. Story Human interest and insight are very compelling for other humans to read. An account of a real experience that a client has had, in their own words, is the raison…
How to engage your prospects using Case Studies
How you engage your prospects using Case Studies is down to the following 8 steps: 1. Attract attention Headlines are important. Awesome stats about what your client has achieved through working with you are the place to look. You want your Case Study to portray the benefits realized, and the more quantifiable the better. This…