Make your Case Studies solution-focused
Make your Case Studies solution-focused to encourage your prospects to pursue a conversation with you. The Problem Imagine your prospects have a ‘Rubik’s Cube’ business problem to solve. Their view of the situation is higgledy-piggledy. Everything is connected to everything else and they just don’t know where to start. They would love to know…
Shall I video my Case Studies?
Would your prospects prefer to read or watch? Things to think about when designing your Case Studies
Bring your Value-Add to life using Case Studies
What value will you add? Bring your Value-Add to life using Case Studies, and leave your prospects in no doubt about how you will contribute to their success. Are your Core Values gathering dust? Most corporate websites today have a section dedicated to the company’s Mission, Vision and Core Values. They are an important part…