Marketing through story telling
How one company uses story telling and case studies to great effect in its marketing and advertising campaigns.
From brain dump to blog in 7 easy steps
If you are a newbie wondering where to start with your business blog these 7 steps will get you going.
Reviewing your website copy? Do THIS
The most important thing to do first when considering an update to your website copy.
How to add integrity to your business relationships
How to use your client’s story to maximise the integrity of your business relationship – and attract more referrals, recommendations and rave reviews.
What drives your online marketing ROI?
Business owners must not have the technological wool pulled over their eyes. Website content is crucial to online marketing ROI.
What’s so great about Case Studies?
Case Studies are great because they tell true stories. They allow us to activate our ‘mirror neurons’. They enable us to have a vicarious experience of another’s success, which in turn helps our own decision-making processes. As social animals the greatest influences in our lives and our understanding are those around us. We learn from each…
Award nomination for young Swindon film-makers
What happened when rookie media students were handed an i-Pad and told to make a film? Read a heart-warming story of success and future potential.
Top 5 Case Study Killers
What are the key things to avoid in your case studies to make sure your readers stay hooked? Find out how your case study mistakes could damage your reputation.
Six Top Tips for Writing Effective Testimonials
How do you write a testimonial that will really do the job of selling for you in your absence? Here are my top 6 tips