3 ‘plot-lines’ to make your content more accessible
In order to make your blog, Case Study or book content more accessible to your readers, it’s good to include the following 3 ‘plot-lines’. Story Human interest and insight are very compelling for other humans to read. An account of a real experience that a client has had, in their own words, is the raison…
How to ramp up your expert influence
How to ramp up your influence as an expert in your business or professional field is a key question. Become an author People are reading more than ever. The written word is more accessible than ever. It can be read on any kind of device you choose, as well as in a bound book. And…
How to brief your external writer
How to brief your external writer is a key question in making sure you get the best outsourced writing service possible. While your writer will be intelligent, insightful and incisive, there are inevitably things they won’t automatically know. You need to give them a clear brief, so that they can understand your product, service, business…
Top 7 ingredients for multi-sector writing
What are the key skills required of a writer to produce multi-sector content?