Why do I need an external writer?
‘I am an expert’ As a business owner it’s completely reasonable to be asking “Why do I need an external writer?” You know your business inside out; you spend all day every day talking about your product and service; and noone knows your market sector better than you. And when it comes to Case Studies,…
How case studies show off your diverse appeal
How content marketing using case studies and success stories can relay your diverse market appeal so you stay focussed on your product and service offering
Top 7 ingredients for multi-sector writing
What are the key skills required of a writer to produce multi-sector content?
Who’s your business story Meerkat?
How creative can you be with your business story? Take a leaf from insurance broker BISL Limited. It could send your business into the stratosphere.
Loadsa Case Studies? Or eggy-face?
Are you confusing the terms ‘having clients’ and ‘having case studies’ in YOUR business too?
From brain dump to blog in 7 easy steps
If you are a newbie wondering where to start with your business blog these 7 steps will get you going.
What drives your online marketing ROI?
Business owners must not have the technological wool pulled over their eyes. Website content is crucial to online marketing ROI.
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