Where do I use Case Studies and Testimonials?
Where you use your Case Studies and Testimonials is crucial to moving your prospects along their buying journey. It is important, having invested in producing them, that you get them working for you in your sales and marketing. Case Studies and Testimonials can be used EVERYWHERE. Wherever you wish to get your message and Value…
What’s the difference between a Case Study and a Testimonial?
The difference between Case Studies and Testimonials is really length and depth. Case Studies are longer form stories of the work you did and the results you helped your client get. They contain quotes from your client, but the focus in more on telling the story of how you worked together. Testimonials are short statements…
How do Case Studies help sales?
Case Studies help sales by providing your prospect with proof of your expertise. Once you are confident in your messaging, Value Proposition, ability to deliver and the results that can be achieved, then selling becomes easier and fun. Selling becomes even easier when you don’t have to provide all that information yourself, but when your…
How do Case Studies help my prospects?
Case Studies help your prospects understand your offering from the perspective of your delighted customers. They help your prospects build trust, and gain an insight into the value you have added. The prospect of a client of mine had more confidence introducing my client to their Board, knowing he had a strong Case Study documenting…
What are customer Case Studies?
Customer Case Studies are your customers’ accounts of how you have helped them solve a big problem and generate fabulous results in their business. The best Case Studies are based on a real interview with your customer. They reflect your customer’s experience in their own words and narrative voice. During the interview your Case Study…