How do I produce a Case Study?
How do you produce a Case Study that is authentic, compelling and gets you sales?
Each Case Study is a discrete mini project comprising:
- Briefing.
- Customer interview.
- Crafting a cohesive narrative.
- Customer review.
- Applying their amendments.
- Obtaining their final agreement for attribution.
Once step 6 is achieved the Case Study is ready for you to put to work in all your sales and marketing channels.
Typically outsourcing this process means that you will get a quicker return on your marketing ROI than carrying out the process yourself.