Where do I use Case Studies and Testimonials?
Where you use your Case Studies and Testimonials is crucial to moving your prospects along their buying journey. It is important, having invested in producing them, that you get them working for you in your sales and marketing. Case Studies and Testimonials can be used EVERYWHERE. Wherever you wish to get your message and Value…
Where to use your Case Studies
Where to use your Case Studies once you have produced them is an important question. To attract most attention you want to extract the maximum value out of the information they contain and position them optimally. Here are some suggestions: Website Positioning them on your website under the Case Studies or What Clients Say tab…