What skills are required to write Case Studies?

The skills required to write Case Studies are more than just writing.

In an nutshell they are:

• Interviewing,
• active listening,
• assimilation skills,
• excellent verbal and written communication,
• exemplary writing accuracy,
• story-telling,
• copy-writing,
• editing and proof-reading,
• organisation,
• project management,
• marketing know-how,
• commercial awareness

These are just some of the prerequisites to putting together a strong narrative that will win new business for you.