What’s involved in producing a Case Study?

Here’s our guide to what’s involved in producing Case Studies.

A professional Case Study Writer will  manage, craft and deliver your Case Studies without you having to worry. It means that you will no longer be shunting them to the bottom of your priority pile, incurring opportunity costs.

A professionally produced Case Study will:

• have a clear message;
• give as much information as possible;
• be well-crafted, readable, relevant and reusable;
• communicate the value added;
• reflect your client’s satisfaction and excitement

Briefing Call

The start point is the briefing call, which takes 30 – 45 minutes. Your Case Study Writer will guide you through a series of questions about your engagement with your Client. What’s the message you most wish to convey? What value proposition do you want to highlight? What benefits have been realised from your work?

Background research

Your Case Study Writer will do some homework on your Client’s business in order to understand their mission, offering and what’s important to them. This is vital in order to be able to build trust and rapport during the Client Interview stage.

Client Interview

Next you will introduce your Case Study Writer to your Client. From this point your Case Study Writer takes over the process, arranging to interview your Client at a mutually convenient time. The Client Interview requires up to 1 hour per interviewee. Depending on the scope and complexity of the Case Study there may be more than one individual to interview. Your Case Study Writer will ensure that the elements outlined in the brief are at the heart of the Client Interview. In addition, as an objective third party, your Case Study Writer will inquire about any feedback your Client has for you in order for you to improve your offering, and will communicate this to you separately.

Case Study Production

With the interviews complete your Case Study Writer will begin to craft the narrative in accordance with the message you wish to convey and the added value you wish to portray. This involves identifying a clear story arc and weaving in all the interview strands. It also involves striking the right tone of voice that will best reflect the Client’s experience, appeal to your prospects and represent your style too. This process takes up to 1 day.

Case Study Review

Once the first draft is complete you and your Client get to review it. Your Case Study Writer will apply any amendments required by either party, and will also make recommendations for further snippets that would be useful to include. These could be more responses and quotes from stakeholders, directors, colleagues or customers who have been touched by the value you have added to their experience.

Case Study Sign-off

Your Case Study Writer will release the final version of your Case Study once your Client has signed it off to their satisfaction. You now have a fully proofed and attributable narrative which is testament to the value you add for your Clients.

Case Study Publication

To help you publish your Case Study as valuable content for your business, your Case Study Writer will develop a selection of social media headlines and tags that will attract readers to your Case Study. You will then be able to reuse it across your content platforms and social media accounts.

Your Case Studies tell the story of the service you provide and the value you add. They help your prospects understand what you will do for them, through the lens of what you’ve done for clients like them. Professionally produced Case Studies give you the social proof to attract other prospects to your business.

Get in touch today to discuss your Case Study requirements. We look forward to hearing from you.