What immediate benefits can I achieve with Case Studies?
The immediate benefits that you can achieve through Case Studies are surprisingly simple yet powerful. One new client I worked with in the IT Sector knew that they needed some help tightening up their message and their copy. They felt that Case Studies would help them achieve this. Immediately after the briefing interview my client…
What do Case Studies look like?
What do Case Studies look like? In their rawest form Case Studies are Word documents containing text you can lift and place within your in-house branded templates. You might then publish these on your website pages, or any other medium. Design In order to present them in your marketing material you will want to apply…
How do I engage my customers in Case Studies?
The way to engage your customers in Case Studies is, first and foremost, to ASK them. This may happen after you’ve delivered your service, and once they are enjoying the benefits of using it. OR, even better, you can ask up-front, as part of the sales process. Making Case Studies part of your sales proposition…
How do I get my Case Studies to reflect my message?
You get your Case Studies to reflect your message by thinking carefully about how you want your customer to bring your Value Proposition to life in the Case Study. And then by interviewing specifically around the points that you wish the Case Study to bear out. Essentially you want your customers to say what you…
What qualities are required to write Case Studies?
The qualities required to write Case Studies are different from the skills. The best Case Studies arise from positive, curious, enjoyable and respectful conversations. Here are some qualities that enable those: Curiosity, beginner’s mind and ability to ask ‘dumb’ questions, ability to listen carefully, courage to probe beneath the words, ability to build rapport and…
What skills are required to write Case Studies?
The skills required to write Case Studies are more than just writing. In an nutshell they are: Interviewing, active listening, assimilation skills, excellent verbal and written communication, exemplary writing accuracy, story-telling, copy-writing, editing and proof-reading, organisation, project management, marketing know-how, commercial awareness These are just some of the prerequisites to putting together a strong narrative…
Can I make video Case Studies?
Of course you can make video Case Studies! If you have a YouTube channel for your business, this would be a natural home for your Case Studies. All Case Study interviews are conducted over video conference technology such as Zoom. Talk to Case Study Writer about affordably producing a short video from the interview recording,…
How do Case Studies help my marketing approach?
Case Studies not only help your marketing approach – they form the central pillar of it. Why? Because Case Studies are focused on your customers’ experience of working with you. A key part of the Case Study process is interviewing and listening to your customers. Therefore you get to understand their reflections, thoughts, feedback and…
How do Case Studies affect the relationship I have with my customer?
How Case Studies affect the relationship you have with your customer is an important question. It’s not something that should be overlooked or treated casually. Your customers are your greatest asset and need to be treated like royalty. Deeper partnership Case Studies are an opportunity to celebrate success and tell the world of the great…
How long does it take to produce a Case Study?
How long does it take to produce a Case Study? Typically the perception of how long it takes is tainted by my clients’ experience of attempting to do it themselves. It always seems to be something that slips to the bottom of the To Do List because, quite rightly, there’s other stuff to focus on.…