What do my customers gain from Case Studies?
What do your customers stand to gain from spending time sharing their experience of your work in Case Studies? You’ve already delivered great work for your client, and now you’d like to showcase what you’ve done to inform new prospects. Hopefully your delighted customer is happy to be interviewed about your product or service, and…
How do I portray my customers in my Case Studies?
How you portray your customers in your Case Studies is straightforward: As themselves! As a real live person with great experiences of your service! With humour if they’ve got it. Or insight and wisdom if they have those. Your customer’s personality, purpose and vision must come across in the narrative. This shows your understanding and…
What do I include in a Case Study?
What to include in a Case Study is an important consideration to move your prospects along their buying journey with you. You don’t want to miss any essential ingredients that are going to help prospects self-qualify. 10 Essential ingredients for Case Studies First of all Case Studies need a strong headline, featuring a stand-out result…
How do Case Studies benefit my internal team?
How Case Studies benefit your internal team is a question asked by extremely conscientious business owners. They want everything they do in their business to be useful to their staff. It’s such a great question that it’s worth a whole book chapter in its own right! But briefly Case Studies: help your team refocus on…
How will Case Studies expose me to my competition?
How far Case Studies expose you to your competition is a clear concern for many businesses. It’s important to remember that your Case Studies are intended for your prospects not your competitors. As such they are produced in a way that builds trust with your prospective customers. They need to be authentic, real and address…
Why do I need Case Studies?
Here are the top 10 reasons why you need Case Studies in your business Case Studies are within the top 3 pieces of sales collateral that buyers use to make their purchasing decisions. They provide the social proof that sells your product or service while you are not in the room. They make your sales…
Who do I ask for Case Studies and Testimonials?
Who you ask for Case Studies and Testimonials has one simple answer: Your most delighted customers! Those customers you have worked with in the past who got great results from what you delivered. Those customers with whom you have an ongoing relationship. AND your brand new customers who have just signed on the dotted line.…
Who do I get to write my Case Studies and Testimonials?
Who you get to write your Case Studies can affect the lead-time to delivery. It will also impact sales and customer relations. It’s important to get Case Studies working for you as soon as possible – so avoid delegating to an in-house individual who already has significant responsibilities in your business. You also want to…
How do I produce a Case Study?
How do you produce a Case Study that is authentic, compelling and gets you sales? Each Case Study is a discrete mini project comprising: Briefing. Customer interview. Crafting a cohesive narrative. Customer review. Applying their amendments. Obtaining their final agreement for attribution. Once step 6 is achieved the Case Study is ready for you to…
How soon should I include Case Studies on my website?
How soon you should include Case Studies on your website is dependent upon how soon you want your prospects to buy from you. Seriously. If you have delivered successful projects for your customers why wouldn’t you wish to tell the world about them as soon as possible? You could argue that Case Studies are a…