How do I produce a Case Study?
How do you produce a Case Study that is authentic, compelling and gets you sales? Each Case Study is a discrete mini project comprising: Briefing. Customer interview. Crafting a cohesive narrative. Customer review. Applying their amendments. Obtaining their final agreement for attribution. Once step 6 is achieved the Case Study is ready for you to…
How soon should I include Case Studies on my website?
How soon you should include Case Studies on your website is dependent upon how soon you want your prospects to buy from you. Seriously. If you have delivered successful projects for your customers why wouldn’t you wish to tell the world about them as soon as possible? You could argue that Case Studies are a…
Where do I use Case Studies and Testimonials?
Where you use your Case Studies and Testimonials is crucial to moving your prospects along their buying journey. It is important, having invested in producing them, that you get them working for you in your sales and marketing. Case Studies and Testimonials can be used EVERYWHERE. Wherever you wish to get your message and Value…
What’s the difference between a Case Study and a Testimonial?
The difference between Case Studies and Testimonials is really length and depth. Case Studies are longer form stories of the work you did and the results you helped your client get. They contain quotes from your client, but the focus in more on telling the story of how you worked together. Testimonials are short statements…
How do Case Studies help sales?
Case Studies help sales by providing your prospect with proof of your expertise. Once you are confident in your messaging, Value Proposition, ability to deliver and the results that can be achieved, then selling becomes easier and fun. Selling becomes even easier when you don’t have to provide all that information yourself, but when your…
How do Case Studies help my prospects?
Case Studies help your prospects understand your offering from the perspective of your delighted customers. They help your prospects build trust, and gain an insight into the value you have added. The prospect of a client of mine had more confidence introducing my client to their Board, knowing he had a strong Case Study documenting…
What are customer Case Studies?
Customer Case Studies are your customers’ accounts of how you have helped them solve a big problem and generate fabulous results in their business. The best Case Studies are based on a real interview with your customer. They reflect your customer’s experience in their own words and narrative voice. During the interview your Case Study…
Will Case Studies expose you to your competitors?
How far will Case Studies expose you to your competitors? You deliver great service for your client. They get awesome results. So you produce a Case Study about it – and then your competitor swoops in and poaches your client, offering exactly what you do but for a fraction of the cost. Hmm. Does this…
Video: How Case Studies help your prospects visualize working with you
Case Studies are a great way of helping your prospects visualize working with you. Often when buyers are evaluating your proposal this is what they most want to be able to do. By telling a real story, using your customer’s voice you can convey the approach, experience, emotion and outcome for the most compelling results.…
Video: The Immediate Benefits of Case Studies
What are the immediate benefits of Case Studies? Firstly they reconnect your with your customers. Secondly they get you refocused on the value you add. Just the two for starters… To discuss your Case Study requirements drop me a line to juliet@casestudywriter.co.uk or book an appointment here.